Press Release: Meaningful Carbon Offset Campaign Launch | November 24, 2009
Solar Cooker System as “Most Meaningful Carbon Offset” Campaign Launched
Sacramento, CA, November 24, 2009. Solar Cookers International (SCI), a not-for-profit organization founded in 1987, announced today the launch of “The most meaningful carbon offset is also the simplest” campaign.
This campaign is arriving at a time when an enormous number of individuals want to do something meaningful to slow global warming. Yet, while our governments are painfully slow to act, options to offset our own carbon usage have been limited and, for many, of questionable impact. A recent report that voluntary carbon offsets for airline travelers do more to assuage guilt than reduce carbon emmissions has created a cloud of doubt around the benefits of such programs. "SCI's campaign is different from airline programs in that placing solar cookers in the hands of people who would otherwise burn wood or fossil fuels, actually reduces black carbon by up to one ton per family per year," says Kevin Porter, Director of Education Resources at SCI.
SCI is launching an online campaign, with a video where people can make a fifty-dollar donation that will allow SCI to provide one of the neediest families on earth with a Solar Cookit system and necessary training. Donors of the $50 CooKit systems will receive certificates showing a woman with a solar cooker next to the large pile of wood that will not have to be gathered or burned as a result of the tax deductible carbon offset contribution.
“Solar cooking emits zero carbon, and it reduces the desperate need to dangerously gather and burn wood in deforested environments,” said Honey Walters, of the SCI Board of Directors. “Each Cookit provides recipients with everything they need to transition from wood fires to solar cooking, including essential on-the-ground training, a solar cooker, a black cooking pot, a clean water container and an innovative water indicator to tell when water has heated enough to kill deadly microbes in drinking water.”
Solar Cookers International is widely considered the world pioneer in advancing solar cooking, through its product development and field training experience. SCI has improved the lives of tens of thousands through the development, distribution and training of solar cooking devices in Africa. SCI helped invent an innovative “water pasteurization indicator,” a simple life-saving device that measures when solar-heated water is clear of all disease-causing microbes. For more information, visit www.solarcookers.org.
Progressive Source Communications created the campaign and the video found on the webpage.
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